PURE Plex Blue Bleach Pouch 500g developers American Crew Beard Balm is

American Crew Beard Balm is a soft balm that tames and conditions the beard with flexible application for styling

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With Bond Repair

This 'porcupine effect' is excellent for grooming and conditioning the hair

PURE Plex Blue Bleach Pouch 500g developers American Crew Beard Balm isPure Evolve Plex+ Lightening Powder with protecting bond multiplier protects the hair structure as it lightens for the entire development. It offers 9+ levels of fast acting lift with a no yellow, blue bleach which is suitable for all hair types. Pure Evolve Plex+ is a protecting bond multiplier that shields and repairs the inner structure of the hair.